Pacific Organic Landscape Design owner Kara Wouters approached me to redesign the business’ pamphlet. She wanted something clean, modern and warm that would beautifully showcase her design work while appealing to a high-end demographic.
I decided to move away from the standard rectangular bi-fold shape she had been using in favour of a more modern square shape. This helped Pacific Organic's pamphlet stand out in a highly competitive market and also allowed me a wider canvas to display her work.
The Cottage Picnic and Play owners approached me to create a logo for their new restaurant.
The restaurant was designed to appeal to families. It has a backyard BBQ vibe with a large play area for kids.
They wanted their logo to incorporate a minimalist, modern typeface with a graphic element which could be used independently of the rest of the logo.
I created a tent graphic to represent the nostalgic feeling of camping in the backyard as a child and replaced the ampersand with BBQ utensils to speak to the theme of their food. The tent icon can easily be used independently and contrasts nicely with the clean, sharp, sans serif typeface used for lettering.
Toteful was a collaborative project between a class work group and members of the St James Community Center in Montreal. The St James Center was a daytime drop-in center where homeless individuals could stay warm, eat healthy meals and rest.
The project involved designing, producing and selling a series of tote bags which would serve as a mobile gallery for the center participants’ work with all proceeds going to the center itself.
Our team spent several days hanging out in the center’s art room, drawing and getting to know some of the members. Members who wished to participate submitted their drawings to us. We chose 3 pieces to feature on the front of the bags and created a collage of all of the submissions which was featured on the back. We then hand-sewed and silkscreened all of the bags and sold them.
Our team raised close to $2000 for the center and we also hosted a silkscreening workshop at the center where participants were able to silkscreen the designs onto bags and t-shirts.
Greater than what we gave, however, was the experience we gained and the beautiful, bright, funny and talented people we got to know in the time we spent there.
Our hope is that these bags will serve to remind those that see them that just because someone’s socio-economic situation might not be the same as ours doesn’t mean they have nothing to offer the world.
Project design, bag design, fabrication and silkscreening were all done collaboratively by Keltie Larter, Crissy Jarvis, Maddy Newey and Michael MacLean. All artworks were created and contributed by members of theSt James Center.
Christa from the Apple Box approached me to design a flyer to promote her shop's new $10 lunches.
She wanted the flyer to have an old-timey diner feel to it while clearly and cleanly conveying information.
Because Christa had so much information she wanted to communicate on this one, small flyer, I decided to work with a sectioned-off layout style that would visually separate the info while providing a hierarchy that was easy to understand.
This is a holiday card I designed for Carbonleo. In previous years the company had sent out digital greetings but found that they weren't getting much positive feedback, so we decided to produce a physical card that year. The cards were printed on velvety-smooth, thick, black card stock that felt lovely to touch. Carbonleo's brand colours are yellow and black, so we decided to have them printed in gold foil to maintain their brand essence while giving it a festive spin.
My goal for this project was to create a card that was playful and referenced commercial development and construction. I wanted the card to be a multi-sensory experience; something that felt good to touch and was visually captivating.
I was approached by Anna, the visionary behind the Concordia University's new Center for Creative Reuse, to design a logo for the initiative, which is part of the university's ongoing effort to become waste-free.
CUCCR is a new space at the university where excess materials are gathered, catalogued and then free for students to use.
Anna wanted the logo to be circular and to speak to the interconnectedness of the materials, the students, the university and our ecosystem. She wanted it to have a hand-made, slightly messy feel and be easy to have made into a stamp for branding and promotion.
A few years ago I happened upon a bunch of beautiful old cameras at a flea market. I was drawn to their uniquely beautiful aesthetic; their black, white and grey coulour pallettes, their interesting shapes and how they had degraded with age.
Alongside the images I used texts from well-know philosopher Villem Flusser who speaks about how photography has fundamentally changed the way we experience the world.
This is a packaging and screen print project I made. It speaks about the ways in which society (explicitly and implicitly) teaches women that we must behave and present ourselves in order to be considered valuable.
It also aims to highlight how contradictory and arbitrary these fabricated expectations really are.
Each product in the "BE" line has instructions and ingredients.
All products are internationally manufactured by The Patriarchy Inc.
The box and all of the product labels were designed and then silkscreen printed by moi.
Vi is a translator who approached me to design her business card. She wanted the same info on each side: one side in French and one side in English. I played with contrasting colours and type-size to convey the duality inherent in her work, and coupled that with a clean, minimalist aesthetic.
Targeted at Makers, Rubble allows users to upload a picture and description of reusable materials. The app automatically geolocates and time stamps the find.
Users can also search for materials by category and area. When a user finds a post that they like on the app, they click the heart icon and the post is automatically uploaded to their ‘Favourites’ section. As the user approaches the area where the find is located, the app prompts them to verify whether they have taken all, part or none of the materials.
Enkdanse dance studio hired me to design a series of landing pages for their new website. As the dance studio caters to a wide demographic, they needed something that would speak to different audiences.
I designed this flyer for Enkdanse's summer workshops. They wanted something modern, colourful and fresh.
Enkdanse needed a poster to advertise their upcoming burlesque dance workshop. I wanted the imagery to be eye-catching and fun while still clearly presenting all of the pertinent information.