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Keltie Larter Portfolio

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STN OVP Landing Page

I designed a dedicated landing page on the Minute Media website to showcase STN’s OVP (Online Video Platform) offering. The brief was to clearly communicate STN’s value proposition while fitting seamlessly within the Minute Media brand and design system.

The challenge was to balance two identities: maintaining STN’s established brand presence while aligning with Minute Media’s modern, performance-driven aesthetic. The result is a cohesive, conversion-focused landing page that feels native to the Minute Media ecosystem while still clearly representing STN’s product and positioning.

 

Design Considerations

Brand Harmony: The page needed to feel unmistakably “Minute Media” while still preserving STN’s identity and authority

Product Clarity: OVP is a complex product, so the design needed to simplify and clearly communicate its value

Conversion Focus: The page had to function as a high-performing marketing asset, not just a brand showcase

Scalability: The layout needed to support future product updates and evolving messaging

Outcome

A high-impact, on-brand product landing page that positions STN’s OVP offering clearly and confidently within the Minute Media ecosystem — supporting both brand credibility and business growth.

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