I was approached by Anna, the visionary behind the Concordia University's new Center for Creative Reuse, to design a logo for the initiative, which is part of the university's ongoing effort to become waste-free.

CUCCR is a new space at the university where excess materials are gathered, catalogued and then free for students to use. 

Anna wanted the logo to be circular and to speak to the interconnectedness of the materials, the students, the university and our ecosystem. She wanted it to have a hand-made, slightly messy feel and be easy to have made into a stamp for branding and promotion.