This is a packaging and screen print project I made. It speaks about the ways in which society (explicitly and implicitly) teaches women that we must behave and present ourselves in order to be considered valuable.

It also aims to highlight how contradictory and arbitrary these fabricated expectations really are.

Each product in the "BE" line has instructions and ingredients.

All products are internationally manufactured by The Patriarchy Inc.

The box and all of the product labels were designed and then silkscreen printed by moi.