The Cottage Picnic and Play owners approached me to create a logo for their new restaurant.
The restaurant was designed to appeal to families. It has a backyard BBQ vibe with a large play area for kids.
They wanted their logo to incorporate a minimalist, modern typeface with a graphic element which could be used independently of the rest of the logo.
I created a tent graphic to represent the nostalgic feeling of camping in the backyard as a child and replaced the ampersand with BBQ utensils to speak to the theme of their food. The tent icon can easily be used independently and contrasts nicely with the clean, sharp, sans serif typeface used for lettering.